Manufacturer in Asia
Security Grilles Manufacturer
Scaling through dealers, without scaling the sales team
Key Results
Dealer workload on sales
Dealer quoting
New dealers
Company Background
This Asian manufacturer produces custom security grilles for residential and commercial buildings, selling primarily through a network of dealers. As the dealer channel grew, the internal sales team, which handled every dealer quote, turned into the constraint on growth.
The Challenge
- !Every dealer quote routed through the internal sales team
- !The sales team became the bottleneck as the channel grew
- !After-hours dealer orders waited until the next business day
- !Adding more dealers meant adding sales headcount
The Solution
The manufacturer put its dealers on AvantaFlow self-service:
- A white-label self-service portal for every dealer
- Dealers build their own branded offers with their own markup
- Quoting available 24/7, with no internal touch
- The sales team freed from routine dealer quoting
After moving its dealers to self-service, the manufacturer grew the channel without growing the team:
- Dealer workload on the sales team: down 70%
- Dealers quote themselves, around the clock
- New dealers onboarded without adding headcount
How They Use AvantaFlow
Dealers log into their own white-label portal, configure grilles, and generate branded offers with their own markup, without waiting on the head office. Pricing and specifications are handled automatically.
With routine quoting handled by dealers themselves, the sales team stepped back from order-taking and onto selling. Bringing on a new dealer no longer adds work to the internal team.
The dealer portal was configured and live in 2-4 weeks, so the channel kept moving while the rollout happened.
See how AvantaFlow can transform your business too
Grow your dealer channel without growing your sales team